What You Need To Know When Choosing an Ecommerce Marketing Platform
The popularity of eCommerce has increased in the past years. Online sales are expected to rise in the future. Having an eCommerce site is vital if you are selling products and services. This is for you to capitalize on online sales growth. You can choose to hire a web developer to start your business. However, the costs can interfere with your growth. By looking for an eCommerce marketing platform that is developed will end up saving you money and time. The challenge is that there are a lot of options available. This makes it hard to choose the right one. This guide provides you with tips to choose the best eCommerce platform for your business.
The first thing to consider is pricing and payment. It is important to know what you will pay. All platforms charge a monthly rate. The costs vary depending on the platform you choose. You can choose a self-hosted or hosted platform. Also, consider the processing fees that will be charged on the platform. Make sure you dont compromise on certain things to get a low price.
You should compare the pros and cons of various platforms when coming with a budget. You need to put into consideration what the customers are paying. Some third party vendors are not accepted by some platforms. This can cause inconvenience to your customers. You should first decide on the forms of payment you need to accept and consider this when comparing different eCommerce platforms.
When choosing eCommerce platforms you need to consider the plugins and integration. These platforms have tools that you can incorporate in your business. Your type of business will help you decide on the plugins that are ideal for you. There are some popular plugins like accounting plugins, email marketing tools and apps to assist in shipping your products. Choose an eCommerce platform that is friendly. This will benefit your business by getting high rank in search results.
Select an eCommerce platform that is mobile friendly. Most searches are done on mobile devices. The platform you choose should have exceptional customer service. Your clients may not get access to your business if there are software outages and server downtime.When your servers crash it can affect your revenue and brand image.Knowing that you have someone to call anytime will help to get things running.
Have a look at every platforms customer service. They need to be available 24/7. Security is also vital when choosing an eCommerce platform. Nobody wants to enter their credit card details on a sketchy website. Choose a platform that supports HTTPS/SSL. This is for a secure and safe checkout for your clients.This is for a safe and secure checkout. Ensure that the platform is Payment Card Industry (PCI) compliant.